Traffic is costing our city $$ millions $$

In 2017 congestion cost cities in the U.S. a combined $305 billion last year, an increase of over $10 billion from the previous year. The key economic conclusion from the largest-ever study conducted of global vehicular traffic. The study in its key findings goes on to provide a very clear sense of how much traffic congestion actually costs individual cities and drivers.

L.A, its citizens spending an average of 102 hours sitting in traffic every year led the way in the time-wasted category. This amount of lost time is estimated to cost the city more than $19 billion annually. But total costs associated with traffic were higher in New York City, at up to $33.7 billion. San Francisco, Atlanta, Miami, Washington, D.C., and Boston round out the leaders. The bottom line, traffic costs cities more than $2,000 per driver a year on average.

Cost estimates are derived from the lost individual productivity, the increased cost of transporting goods through congested areas and wasted fuel. Driving was also deemed to have additional costs external (air pollution) and internal stress.

Still, these consequences don’t appear to be enough to discourage many people from driving. Habit seems to win over common sense.

If we’re looking for glimmers of hope on a planet full of idling cars, we need look no further than Toronto’s own Rover Parking. Rover is creating a brand new supply of parking spots in peoples driveways, in schools, churches, small businesses and really anywhere a car can park that has not yet been made available to rent.

What these new spots mean is that people can now park earlier, outside the congestion, and use other means of transportation for the last few miles of the trip. Rover is calling this approach Radius Parking.

This approach could be a traffic game-changer for Toronto but the city seems slow to provide official support. Luckily townships just outside of Toronto appear to be better aware of the change this type of approach can really make. These include the town of Newmarket, the town of Innisfil and the town of Barrie to name a few surrounding the GTA. According to Rover they are also in talks with the city of Miami Beach to put a new parking paradigm in place.

Seeing all this change start to finally take place in smaller parts of the GTA, the question remains. What exactly is the city of Toronto waiting for?